World Initiative for Soy in Human Health : A member of the USDA, WISHH’s mission is to create business opportunities for U.S. soy suppliers.
We supported WISHH in a marketing and market development promotion campaign for American soy products with:
Soy protein (or vegetable meat)
To promote and penetrate the product on the market, several actions have been carried out to discover and integrate soy protein into the consumption and use habits of professionals, manufacturers and end consumers.
The general public sensitized through marketing promotion activities, culinary discoveries and tastings based on local dishes.
Several actors in the collective kitchen and catering trained and supported in the use and incorporation: professionals, restaurants, local authorities, schools, hospitals…
For the commercial strategy, a local supply chain partner has been identified and involved, to import and make the product available on the market. This has made it possible to develop the sales and resale circuit via shops, women’s groups, points of sale…
Awareness and training of bakers in the use and incorporation of soy flour. Impact study, collaboration with the federation of Senegalese bakers, monitoring and evaluation.